Blog The Week #6
In groups we were given the task to create a logo for a fake company. We were given an animation studio called BY|FRAME. We began by creating some core values we thought reflected the type of company, we chose innovation, minimalism and entertainment.
We then started mind mapping our ideas about what the logo could look like. Our initial idea was having a character within the logo, possibly laying down or sitting on it. We also discussed our target audience and we decided on 10 - 15 year olds. We wanted the character to have lots of colours to show that the company was creative and to make our logo eye catching, so we chose a bird as they generally have lots of different colours.
We chose the humming bird because they are naturally colourful and energetic. This goes well with the brand as its an animation studio so the bird could be animated.
We incorporated the vertical line inbetween BY and FRAME by making it into a tree trunk for the bird to interact with. We also chose a slightly messy, handwriting type of font so that it could be animated and to appeal to our target audience.
This is the finished logo for BY|FRAME
We then made our own logo and put it on a business card. I chose to have the the logo be very minimalistic as I think it shows that the company is professional. I haven't finished it yet as I want to incorporate the company name. However, I still need to come up with one.
